As a Scandinavian company, we believe that the outdoors should be a natural part of everyday life. We call it ‘friluftsliv’. This view is ingrained in children from a young age and is very much a constant part of their education growing up. But while Scandinavians have their children outside from an early age, British children are among the most housebound in the world. Last year a poll was conducted that showed that 75% of UK children spent less time outdoors than prison inmates..
Here at Nordic Outdoor Wool is considered one of the most important fabrics around and some of our favourite brands focus their entire collection on using high quality wool to create the most functional outdoor clothing available. Whether we are cooing over the latest Aclima Merino Wool base layers or furiously studying Dale of Norway’s Norwegian Wool providers the Nordic Outdoor office is constantly talking wool. With this in mind, we decided to take a deeper dive into the Fjällräven.
Location is a huge consideration when choosing where to set up shop, doubly so In London. Early on in our planning phase we knew that Richmond was the perfect area for Nordic Outdoor. This beautiful part of London is well known for its scenic walks and its wide, green spaces. This is a must for Nordic Outdoor as we preach that time spent in the outdoors is essential.
One of the most iconic Scandinavian designs began life in 1978 when Fjallraven founder Ake Nordin looked to create a simple backpack which would make carrying school gear easier and more comfortable for the population of Sweden.
We are very excited to announce that our new Pop-Up store on Frederick Street has reached it's one month anniversary! To mark the occasion staff from Head office and the new shop, including some new faces, have picked out some of their favourite new arrivals.
The leaves have started changing colour and falling to the ground, the air has a slight nip to it, and the rain is starting to become a daily occurrence. It’s become clear that summer has bid us farewell and autumn has arrived with winter soon to follow. .
According to the calendar Spring has arrived. Although you wouldn’t be able to tell here at Nordic Outdoor Head Office Edinburgh. None the less, the team here is determined to get their summer kit on and set off on sunny adventures.
Although you might not be able to tell by the weather, Spring has finally arrived! And with it has come the fantastic Fjällräven Spring/Summer 2018 range.
