As part of our new Behind the Brands series we delve a little deeper into the people who are behind some of the best outdoor clothing & equipment brands in the world. For our first interview we sat down with Emily Dillon, Sales Director at Snow Peak UK. Instrumental in making the brand what it is in the UK today Emily has taken the Japanese concept of Takibi Time and embraced it whole-heartedly. Read the interview here. .
Japanese Outdoor Specialists Snow Peak have been a favourite of the team here at Nordic Outdoor since first joining the fold back in 2021. Now we expand our range with the introduction of the Snow Peak apparel collection for Spring Summer '22. Choc full of garments designed to allow the wearer to easily move between the urban and natural environment this is one of the most exciting deliveries to land at Nordic HQ this year. Read the story of the new collection on our latest blog. .
Swedish Outdoor specialists Tretorn have always valued sustainability and since 2020 have had an ongoing collaboration with Sea Life Trust in a bid to create healthier oceans. For 2022 the brand have release a modern and sustainable take on one of their most iconic styles with the introduction of the Sea Level Re-Boot. Designed to help showcase the impact rising sea levels are having on the world the Re-Boot's are produced sustainably, in limited quantities and are exclusive to Nordic Outdoor in.
One of the most iconic Hiking events in the world will be hosted in the UK for the first ever time this Summer. The Fjallraven Classic UK is a three day hike over 60km of some of the best scenery in the United Kingdom. Starting at Blair Atholl the trek will progress through manicured parklands through woodlands and into valleys surrounded by some of the most iconic Scottish mountains.
One of the key beliefs of the team here at Nordic Outdoor is that the outdoor should be for everyone. Being ‘outdoorsy’ doesn’t necessarily mean spending the weekends mountain climbing or planning trips to Greenland – it can simply mean being outdoors and being in nature. This is the mentality that is evident throughout the Vardag Collection from Fjallraven which is available online now at Nordic Outdoor.
While Sustainability may be the buzz word of the moment there are some brands who are going further than others to make a true change on the impact our consumption has. These brands are innovating and rethinking the way we look at sustainability to start conversations, encourage debate, and make real change. We've taken a look at five brands who are changing the way that we look at sustainability and shaping the conversation in new and exciting ways. .
Fleecewool from Aclima is a revolution in Fleece. The Norwegian Merino Wool specialists have created a sustainable alternative to the traditional fleece fabric which is responsible for depositing microfibres in our oceans after every wash. We take a deeper dive into what makes this fabric so unique in the latest Nordic Outdoor blog. .
