Originally known for their ultralight titanium products for backpacking Snow Peak has expanded to offer a range perfect for car camping, outdoor adventures and use in stylish gardens. The range includes innovative titanium mugs and cooksets, portable fireplaces, outdoor furniture and tableware.
Founded in the dramatic landscape of Niigata Japan in 1958 Snow Peak has grown to become a world leader in marrying both style and functionality to create truly special outdoor equipment.Now sold throughout the world, Snow Peak showcases the minimalism and beauty of Japanese design in an outdoor setting, without compromising on quality and durability.
Snow Peak equipment is constructed to enhance your outdoor experience and to build connections with others through nature – a concept which is most evident in the brands Takibi Fire & Grill. This single product sparked the brand principle of ‘Takibi Time’ which is the practice of spending time around a fire with friends and loved ones, sharing stories and food.
Not only does the Snow Peak equipment look good and offer you an elevated outdoor experience – it is also constructed to last. All Snow Peak products come with a lifetime guarantee against manufacturing faults meaning you can share Takibi time with your family for years to come.
Since 2014 Snow Peak have also offered an apparel line which merges the brands passion for the outdoors and fashion. These technical garments are designed to let the wearer move between the urban and the natural. With a modern take on outdoor style the Snow Peak Clothing range is not only technical but also offers genuine function and sustainability.
The Snow Peak branded was founded in the Niigata prefecture of Japan by Yukoi Yamai in 1958. Snow Peak was designed to use the local expertise in titanium and metal craftsmanship to create a line of lightweight and reliable mountaineering products. Since this time Snow Peak have grown into a worldwide company who specialise in car camping, fire-pits and now offer a range of outdoor clothing. Snow Peak UK opened their first London store back in October 2019 in response to the growing demand for Snow Peak camping equipment in the UK.
During a preiod of declining sales in the mid-1990's Snow Peak began organising a camping event with their customers in Japan to better understand their needs and demands from camping equipment. The Snow Peak way was a significant moment in the brands history as it created a true community centred around a love of the outdoors and creating conversations directly between the brand and company. Snow Peak UK now offer a version of the Snow Peak Way which will run it's second event in September 2024.
The Snow Peak camping experience is focused on connection and comfort - which makes it much more linked to the US concept of car camping than the more extreme ultralight camping. Snow Peak understand the healing and restorative power of spending time with loved ones in nature and for this reason focus on creating a range of goods which are designed to enhance your experience in the outdoor. You may find that many Snow Peak tents are built with a community aspect in mind, meaning they can be opened up for large communal dinners or for spending time with family and friends.
