Page 2 - The Scandinavian Approach

66° North - The Icelandic Outdoor Giant reaching UK Shores
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66° North - The Icelandic Outdoor Giant reaching UK Shores

With the launch of our new store in London’s Covent Garden we knew that alongside our favourite Scandinavian outdoor brands it was important to introduce a few new (or in this case, returning) names to the Nordic Outdoor roster for the Capitals discerning outdoor crowd. The brand at the top of the list was undoubtedly Iceland’s own 66° North who make their return to Nordic Outdoor as a totally different entity than the brand we sold almost 10 years ago from our store in Keswick. Want to find out.
Nordic Outdoor Covent Garden
News The Scandinavian Approach

Nordic Outdoor Covent Garden

We've only gone an opened another store - this one in the heart of London's Covent Garden. Over the past month we've worked tirelessly to build a store which allows us the opportunity to showcase the best in Scandinavian outdoor clothing and equipment to an entirely new audience. With new brands, new staff and some new surprises we can't wait to welcome you instore to the latest addition to the Nordic Outdoor family. .

The Cunning Craftsman
News The Scandinavian Approach

The Cunning Craftsman

Nordic Outdoor Keswick recently celebrated 10 years and as part of the Birthday celebrations we gave the store a full facelift. During the refresh we were lucky enough to join forces with Chris Dorning aka The Cunning Craftsman who created a one of a kind Kanken inspired Mural within the new Keswick store. We sat down with Chris to find out a little more about the inspiration behind the piece and his association with Fjällräven. .

Ends of the Earth with Charlie Smith
News The Scandinavian Approach

Ends of the Earth with Charlie Smith

With an early rugby injury serving as the initial catalyst to set himself challenges through cold climate exploration, Charlie Smith is perhaps not your ordinary run of the mill fellow. That first hike through remote parts of Iceland has served as a platform for many exciting expeditions that have taken in the darkest depths of North East Greenland through to the recent completion of his ’End of The Earth’ trip through Scandinavia - a journey which saw him cover over 2000 miles across some of the.

Fjallraven Kanken Art: Free Horizon
News The Scandinavian Approach

Fjallraven Kanken Art: Free Horizon

One of the most popular rucksacks in the world has been reimagined as part of the Fjallraven Kanken Art collection for 2022. This time Fjallraven have enlisted the help of Swedish colourist, designer and photographer Tekla Eveline Severin to breathe new life into the iconic Kanken rucksack. Find out more in the latest blog from Nordic Outdoor.

(Re)Introducing: Houdini Sportswear
News Clothing & Equipment Guides The Scandinavian Approach

(Re)Introducing: Houdini Sportswear

After a two year hiatus from Nordic Outdoor Houdini Sportswear returns with a bang. The Swedish brand have developed a global reputation as being one of the most innovative, stylish and sustainable outdoor brands around and we’re delighted to have the Spring Summer 2022 collection out on our shelves. For those with a shorter memory you can delve into the history and the ethics of the brand in our latest blog post.

Tretorn Sea Level Re-Boot
News The Scandinavian Approach

Tretorn Sea Level Re-Boot

Swedish Outdoor specialists Tretorn have always valued sustainability and since 2020 have had an ongoing collaboration with Sea Life Trust in a bid to create healthier oceans. For 2022 the brand have release a modern and sustainable take on one of their most iconic styles with the introduction of the Sea Level Re-Boot. Designed to help showcase the impact rising sea levels are having on the world the Re-Boot's are produced sustainably, in limited quantities and are exclusive to Nordic Outdoor in.