“Friluftsliv”. It is a widely accepted word in Sweden and the rest of Scandinavia. There is no direct translation in the English language. It encompasses much that cannot be simply put into words. The best way to describe it is perhaps a life in the free air, where nature is very much part of everyday life. It includes many activities, both big and small. At the very foundation of this notion is the right to roam, Allemansrätten.
A lot of people know that wool has terrific insulating qualities, many know of its breathability, and some even know of how it can keep you warm even when it is wet. But what few people, at least here in the UK, have realised is that this insulation and breathability works to create a natural air conditioning effect, keeping you cool on hot days.